"You write to communicate to the hearts and minds of others what's burning inside you, and we edit to let the fire show through the smoke." - Arthur Plotnik
Usability is just as important to print documents as it is to Web documents. If your audience is distracted by the text and design of your document, it won't get your message, which is the most important part.
I use my formatting and editing super powers (expertise) for good by producing clear, concise, and consistent documents. I work with you to polish your document so you and your target audience are happy.
What's the difference between copyediting and comprehensive editing, you ask?
In the Red Ink Geek universe (technical communication field):
- Copyeditors check for grammar, punctuation, correct spelling, consistency in mechanics (for example, capitalization of key words or acronyms), and formatting.
- Comprehensive editors review the content, organization, style, usability, and design of the text as well as copyedit.
As the name suggests, it is a comprehensive analysis of the document purpose, message, and overall effectiveness.
Comprehensive editing also includes revising or creating a style guide for your business or organization so all members of your team are on the same page.
Style guides pair nicely with templates to create a brand for your business or organization.